In the eyes of wine exporters, China has long been seen as a golden land of legend -- a wealth that can be harvested just by cracking the code that leads to it. But now all clear signs that the real complicated than imagination hong kong wine course, and the outlook is not so good, especially in China's leader, xi jinping, so effectively hit the bribe and luxury gifts.

It is an open secret that a large part of the once-booming Chinese wine market has been propped up by "gift giving". The price of wine can be sky-high in the "cozy days" that Mr Xi did not take to power two or three years ago. The higher the price tag, the easier it will be for those who want to give government officials valuable gifts, while the Chinese government has many internal levels. China's domestic wine producers, of course, far more than their counterparts abroad understand this, they seize the opportunity, even if the wine itself, also will use luxury packaging. That way, you can sell a bottle of wine for 1,000 yuan (about $160). Although marketers are naturally inclined to pay high prices. But now, like a distressed industry observers said, "wine should have their own reasonable price", while China's wine consumers are becoming more cautious, they try to compare more diversity of all kinds of wine.

Especially to the disappointment of the hotel catering business people, as part of the fight corruption -- corkage, including to the guest corkage fees charged by the behavior of those who bring their own drinks were officially banned (editor's note: on March 15, 2014, the newly revised "consumer rights and interests protects a law") was formally implemented, even officially opened a dedicated hotline to report corkage fees charged by the owner.

At the China Wine Summit in Shanghai earlier this year, all industry commentators were worried about the sharp drop in sales Serviced apartment Central. "A lot of wine producers still immersed in the previous boom", Wang Zuming, China wine industry association branch secretary-general said, "but all this is over, we can't always beaten track. Many people blindly want to introduce the western wine culture into China, but it doesn't work. For the Chinese, wine is exotic, it roots in Chinese culture is shallow. We should focus on its own development. The fundamental problem in our internal, there are some of the ills of wine production enterprises in China."

One big problem: in previous periods of optimism, China imported huge quantities of low-quality wine, many of which were stacked in warehouses for two years or more. On the other hand, no wine can be compared to the bordeaux chateau. A shanghai-based wine merchant told me that he had seen tier-one wines piled up high, all bought in a market that was much higher than it is now. And buyers are mostly speculators, not really experienced vintners. The boom in the Chinese wine market has had a huge impact on the expansion of bordeaux in 2009 and 2010, but has suffered huge losses. A great deal of unsold wine, despite its reputation, has been neglected. The backlog of wine (the inferior wine and chateau wine) in the name of the high price is purchased in the market to sell, the damage to the whole image of the wine, and even to the Chinese wine is significant progress. As if the market is still more optimistic, fake and inferior wines have the same negative impact.

Wine storage is a crucial aspect of China's wine situation, not least because few Chinese families have adequate space to store it. Wine is very expensive in mainland China but is zero in Hong Kong, so most high-end Chinese wine collectors keep their wines in Hong Kong. Professional wine storage facilities have sprung up in Hong Kong, some even in the most unlikely skyscrapers. It also helped the rapid development of the wine auction industry in Hong Kong, where wine auctions in the former colony have surpassed those of Europe and North America.

There is no doubt that the focus on wine worldwide has shifted to the east Sakura Japan. However, the market here is also gradually mature and has its own problems.